GEO & AI Search Optimisation Agency
Search has changed. When your buyer types a question into ChatGPT, Perplexity, or Google AI Overviews — is your brand the answer they get? BytePort is a specialist GEO (Generative Engine Optimisation) agency. We make your business visible in AI-generated search answers across every major platform, including the AI search ecosystems emerging in China.
What Is GEO — And Why It Is Now Business-Critical
Generative Engine Optimisation (GEO) is the discipline of optimising your content, structured data, and digital authority so that AI search systems cite your brand when answering user queries.
This matters because search behaviour is shifting fundamentally. In 2025, ChatGPT processed over 1 billion web searches per month. Perplexity surpassed 10 million daily active users. Google AI Overviews now appear for over 40% of Google searches in major markets. The buyers researching your industry are increasingly getting their answers from AI assistants — not from page-one ranked links.
Brands that appear in AI-generated answers receive three distinct advantages: citation credibility (AI platforms confer authority to sources they reference), referral traffic (users click through to cited sources at high rates), and brand recall (being named in an AI answer creates stronger memory encoding than appearing in a ranked list). Brands absent from AI answers are simply invisible to a growing segment of high-intent buyers.
How GEO Differs From Traditional SEO
| Dimension | Traditional SEO | GEO (AI Search Optimisation) |
|---|---|---|
| Target outcome | Ranked link on SERP page | Citation in AI-generated answer |
| Primary signal | Backlink authority + on-page relevance | Content quality + entity verification + structured data |
| Content unit | Full page | Passage-level (40–200 word extracts) |
| Result format | 10 blue links | AI-written answer with 2–5 citations |
| Update frequency | Google crawls on irregular cadence | AI systems index continuously, some update weekly |
| Competition level | Established, highly competitive | Emerging, most niches still wide open |
GEO does not replace SEO — it operates alongside it. Pages that rank well in Google often also get cited in AI answers. But GEO requires a distinct set of optimisation actions that most agencies have not yet implemented. This is BytePort’s competitive advantage: we are building GEO expertise now, before the market catches up.
The BytePort GEO Service: What We Do
1. GEO Audit and Baseline Assessment
We begin by assessing your current AI search visibility: are you being cited by ChatGPT, Perplexity, Google AI Overviews, or Baidu ERNIE when users ask questions relevant to your business? We test 30–50 queries in your topic area across all major AI platforms, establishing a baseline citation rate and identifying which competitors are currently being referenced instead of you.
2. Content Restructuring for AI Citability
AI systems extract passage-level answers from content — typically 40–200 word excerpts that directly answer a specific question. We restructure your existing content and write new content that follows the patterns AI systems prefer: direct, specific, factual answers; clear attribution; and appropriate use of qualifiers (data sources, dates, context). We also optimise content length, heading structure, and internal factual density.
3. Schema Markup and Structured Data Implementation
FAQPage, Article, Organization, and Service schema markup are the clearest signals to AI systems about the nature and authority of your content. We implement comprehensive JSON-LD structured data across your website — ensuring AI crawlers have machine-readable metadata about who you are, what you do, and what questions your content answers.
4. Entity Verification and Brand Signal Building
AI systems verify brand entities across multiple sources before citing them. We audit and strengthen your entity signals: Wikipedia presence (where appropriate), Wikidata entries, Google Knowledge Graph information, Crunchbase profile, industry directory listings, and consistent NAP (Name, Address, Phone) data across the web. A brand with verified, consistent entity data is cited significantly more often than one with fragmented or missing information.
5. llms.txt and AI Crawler Access Optimisation
We create and maintain your llms.txt file — the emerging standard for communicating authoritative content to AI crawlers. We also audit your robots.txt and site architecture to ensure AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Baiduspider-AI) can access and index your key content without restrictions.
6. China AI Search Optimisation (Baidu ERNIE & DeepSeek)
China’s AI search landscape is developing on a parallel but distinct trajectory. Baidu ERNIE (文心一言), DeepSeek, and Kimi are emerging as primary AI research tools for Chinese business professionals. BytePort is one of the only agencies offering GEO for both international and Chinese AI search platforms simultaneously — making us uniquely positioned for companies entering or operating in the Chinese market.
7. Monthly GEO Performance Reporting
We track your AI search citation rate across all monitored platforms monthly, reporting on: which queries now cite your brand, which competitors you have displaced, referral traffic from AI search platforms (tracked in GA4), and content opportunities identified from new AI search query patterns.
AI Search Platforms We Optimise For
| Platform | Monthly Active Users | Key Sectors | BytePort GEO Coverage |
|---|---|---|---|
| Google AI Overviews | 3B+ Google users | All sectors | ✅ Full |
| ChatGPT (web search) | 600M+ users | B2B, tech, professional services | ✅ Full |
| Perplexity | 15M+ daily users | Research, B2B, tech | ✅ Full |
| Microsoft Copilot / Bing AI | 140M+ Bing users | Enterprise, B2B | ✅ Full |
| Baidu ERNIE (文心一言) | 200M+ Chinese users | China market | ✅ China specialists |
| DeepSeek | Growing rapidly | China + global tech | ✅ China specialists |
Who This Service Is For
BytePort’s GEO service is designed for B2B companies who need to be visible in AI search answers and understand that traditional SEO alone is no longer sufficient. Specifically:
- International companies entering China — Chinese business professionals increasingly use Baidu ERNIE and DeepSeek to research foreign suppliers and partners. Being cited in Chinese AI search answers is a critical trust-building mechanism that most international companies have not yet addressed.
- Agencies and professional services firms — When a potential client asks ChatGPT “who are the best digital marketing agencies for China market entry?” — your agency needs to be in that answer.
- B2B SaaS companies — Category definition questions (“what is the best tool for X?”) are now heavily answered by AI. Being cited in those answers drives qualified trial signups.
- Companies with strong SEO but declining organic traffic — If your Google rankings are stable but organic traffic is flat or falling, AI search cannibalisation is likely the cause. GEO is the corrective strategy.
GEO Results: What to Expect
| Timeline | Expected Outcomes |
|---|---|
| Week 1–4 (Audit + Implementation) | Baseline citation rate established. Schema markup deployed. Content restructured for AI citability. llms.txt created. |
| Month 2–3 | First AI citations appearing for long-tail query types. Entity verification signals strengthened. |
| Month 3–6 | Consistent citation across multiple platforms for core topic queries. Measurable referral traffic from AI platforms in GA4. |
| Month 6–12 | Brand established as a cited authority in target AI search topics. Competitor displacement visible in tracked queries. |
GEO Service Packages
GEO Audit — From $1,500
One-time audit of your current AI search visibility across 30–50 industry queries. Deliverables: citation rate baseline, competitor citation analysis, prioritised action list, content restructuring recommendations. Ideal for companies assessing their AI search exposure before committing to ongoing work.
GEO Foundation — From $2,500/month
Ongoing monthly GEO management including: schema markup maintenance, content optimisation (2 pages/articles per month), entity signal monitoring, monthly performance report, and quarterly strategic review. For companies with an existing content programme looking to add AI search optimisation.
GEO + China — From $4,000/month
Full GEO service for both international AI search platforms (ChatGPT, Perplexity, Google AI Overviews) and Chinese AI search platforms (Baidu ERNIE, DeepSeek). Includes bilingual content optimisation, China entity verification, and Baidu structured data implementation. For companies with active China market operations or entry plans.
Ready to become the answer AI gives your buyers? Contact BytePort to discuss your GEO strategy, or read our detailed guide: What Is GEO and Why It Matters in 2026.
Frequently Asked Questions
What is GEO (Generative Engine Optimisation)?
GEO is the practice of optimising your content and digital presence so that AI search engines — ChatGPT, Perplexity, Google AI Overviews, and Baidu ERNIE — cite your brand in their generated answers. Unlike traditional SEO which targets ranked links, GEO targets inclusion in AI-written responses.
How is GEO different from SEO?
Traditional SEO optimises for ranked links. GEO optimises for inclusion in AI-generated answers. GEO requires different signals: passage-level content quality, structured data, entity verification across multiple sources, and citation by trusted external publications — rather than primarily backlink authority.
Which AI search platforms does BytePort optimise for?
BytePort optimises for Google AI Overviews, ChatGPT web search, Perplexity, Microsoft Copilot/Bing, Baidu ERNIE, and DeepSeek. We are one of the only agencies offering GEO for both international and Chinese AI search ecosystems simultaneously.
How long does GEO take to show results?
GEO results typically appear within 4–12 weeks of implementation. AI systems can index and update citations faster than traditional Google ranking algorithms, so improvements can sometimes appear more quickly than equivalent SEO changes.
Does BytePort offer GEO for the Chinese market?
Yes. BytePort is one of the only agencies offering GEO for both international AI search platforms and China-specific AI platforms (Baidu ERNIE, DeepSeek). For companies entering China, AI search optimisation for both ecosystems is essential as Chinese business professionals increasingly use AI assistants for supplier research.